Assistant Professor of Management Bethany Cockburn’s co-conducted research on the perception of essential workers as heroes was recently accepted for publication in Journal of Applied Psychology, a top tier management journal. The study was authored by Zhenyu Yuan (University of Illinois Chicago), Bethany Cockburn (Northern Illinois University), Stacy Astrove, and Brittany Buis.
The title of their paper is “Sacrificing Heroes or Suffering Victims? Investigating Third Parties’ Reactions to Divergent Social Accounts of Essential Employees in the COVID-19 Pandemic. A summary of their work follows.
Abstract
As the COVID-19 pandemic rages on globally, essential employees are widely recognized as heroes working on the frontline confronting the virus and serving others. At the same time, stories abound whereby these essential employees are not provided adequate support and protection on their jobs. Nevertheless, they have been portrayed predominantly as heroes rather than as victims, which may inadvertently lead third parties (e.g., the general public) to overlook their suffering. The current research sought to understand the implications of these divergent social accounts of essential employees for third parties. We investigated the effects of third parties being provided with (Study 1) and endorsing (Study 2 and Study 3) heroism and victimization accounts on their cognitions, emotions, and behaviors toward essential employees. Unlike victimization which was associated with higher levels of third parties’ injustice perceptions, anger and sympathy toward essential employees’ situation, and their intent to take political action to support essential workers, we found that heroism was only significantly related to higher levels of sympathy and had limited effects on other outcomes. Further, victimization was a more important predictor of injustice and anger than heroism. Overall, the sharp contrast between the two accounts points to the caveats of overemphasizing heroism accounts in the COVID-19 pandemic as they may divert third parties’ attention away from essential employees’ suffering. Theoretical and practical implications of our findings are discussed.
(15) (PDF) Sacrificing Heroes or Suffering Victims? Investigating Third Parties’ Reactions to Divergent Social Accounts of Essential Employees in the COVID-19 Pandemic. Available here.
reposted by M. De Jean, Director of Marketing, NIU College of Business
