Denise Schoenbachler, Ph.D., the Douglas and Cynthia Crocker Endowed Professor in Business, and Samantha C.
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Denise Schoenbachler, Ph.D., the Douglas and Cynthia Crocker Endowed Professor in Business, and Samantha C.
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Assistant marketing professor Elina Tang’s co-authored piece on brand management in times of crisis, such as
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