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marketing research

Study on C-store buying behavior conducted by Marketing faculty

December 23, 2020 michelledejean CoB, Faculty

Denise Schoenbachler, Ph.D., the Douglas and Cynthia Crocker Endowed Professor in Business, and Samantha C.

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How your brand can shine during the pandemic – marketing professor’s research in ADWEEK

March 17, 2020 michelledejean CoB, COVID-19, Faculty

Assistant marketing professor Elina Tang’s co-authored piece on brand management in times of crisis, such as

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