As part of the college’s ongoing commitment to enrich students’ experiences, NIU Business recently welcomed into the college a diverse group of new tenure and non-tenure track professors, as well as staff members.
New Tenure-track Faculty
Yongwoog (Andy) Jeon, Ph.D., Department of Marketing
Yongwoog “Andy” Jeon is assistant professor of marketing. He teaches and researches digital marketing. In his research, Andy applies social psychological perspectives in building theoretical models that attempt to provide practical answers to the questions of how consumers think, feel, and act in digital environments. He has examined how individuals psychologically respond to marketing messages delivered via interactive technologies such as skippable YouTube video ads or immersive VR. Andy builds and uses experimental platforms where research participants’ real-time digital behaviors such as ad-skipping/blocking, viewing duration, and gaze movement are tracked, quantified, and analyzed to provide input in developing effective digital marketing tactics. Currently, he has been researching the roles of social artificial intelligence (AI) such as smart speakers or chatbots in the process of marketing communications. He has been researching AI in various contexts including branding, retailing, health and social marketing. His works have been published in various journals including Journal of Interactive Marketing, Journal of International Advertising and Media Psychology.
Jinhak Kim, Ph.D., Department of OM&IS
Formerly an assistant professor in marketing and quantitative methods at the University of South Alabama, Jinhak Kim received his Ph.D. in management from Purdue University in 2016 and two master’s degrees in applied mathematics and mathematical statistics from Purdue in 2009 and 2011, respectively. His teaching interests lie in data analytics, decision analysis, machine learning, data visualization, and operations management. His research interests are in data analytics and mathematical programming modeling. His work has been published in the journals Mathematical Programming and Decision Sciences. Welcome!
Chad Baker, JD, MBA, Department of Management
Chad Baker graduated from Southern Illinois University in 2012, where he earned a B.S. in business management. In 2019, he graduated from NIU with a dual law/MBA degree. Baker received the Clover Family Award for achieving the most pro bono hours in law school and was also named to the Dean’s List. While attending law school, Baker worked as a graduate assistant in the management department. He now works part-time as an adjunct professor lecturing on the legal environment in business.
Jayoung Sohn, Ph.D., Department of OM&IS
Jayoung Sohn is an adjunct professor in the Department of Operations Management and Information Systems. She earned her Ph.D. in hospitality and tourism management from Purdue University and MBA from the University of South Alabama. Prior to joining NIU, she was an instructor in quantitative methods and economics at the University of South Alabama. She also worked as a business analyst and consultant for businesses and community organizations. Her teaching interests lie in business statistics, data analytics, data visualizatio, and corporate finance. Her research interests are in financial and strategic management in the hospitality industry. Welcome!
Jasbir Patel, Department of Management
Jasbir Patel was most recently CEO of Snapfish a global digital photo retailer. He’s an innovative senior executive with a visionary approach to applying time-tested principles to global organizations through new channels, environments and technology. His career trajectory has taken him from stock clerk to divisional VP at Walgreens, then Snapfish’s transformational leader as President & CEO. He is an exceptional communicator, addresses cost issues head-on, challenges status quo to adapt to emerging markets and technology, and leads global cross-functional teams to boost reputation and bottom line. He has an M.S. in communication from Northwestern in 2018 and an Executive MBA from Northern Illinois University in 2007. He also has a B.S. degree in history from NIU.
Karla MacAulay, Ph.D., Department of Management
Doreen MacAulay, Ph.D. is an instructor teaching organizational behavior analysis and strategic management. Her research focuses on identity, employee well-being, gender studies and organizational studies. MacAulay was awarded the 2017 Women in Leadership and Philanthropy Research Award. She earned a Ph.D. in management from St. Mary’s University in Nova Scotia, Canada, an MBA from the University of New Brunswick, Canada and a B.S. in psychology from St. Francis Xavier University in Nova Scotia. MacAulay teaches in the areas of management, organizational behavior and executive leadership. She is the 2018 Muma College of Business Teacher of the Year and is a member of the Academy of Management Association, the Southern Academy of Management Association and USF’s Women in Leadership and Philanthropy. She has served as a faculty consultant for SOF-ONE, Inc., as well as a reviewer for several conferences and journals.
Rachel Schmit, CPRP, Senior Events Coordinator
Rachel graduated from NIU with her degree in corporate communications with a focus in law and a minor in Spanish language and literature. In her early profession she worked as a legal consultant and transitioned to local government special districts in the field of recreation and leisure. Here she discovered a passion for working with a government budget, personnel processes, risk management, program administration, facility management and special events. Schmit is a 2016 graduate of the Illinois Park and Recreation Association and University of Illinois Agency Level Leadership Academy. She is a 2017 graduate of the NRPA Revenue Development and Management School which is run in partnership with North Carolina State University. Her experience also includes creating an original program with an advanced educational curriculum that ran in collaboration with Batavia Public School District 101, for kindergartners. It was adopted by both the school and park district board in 2012. Her special event skills encompass a diverse range of experience ranging from intimate and individualized gatherings such as weddings to large public gatherings such as multi-day city festivals. In her free time, Rachel enjoys helping others, traveling, reading, nature, being a mom and is part of an internationally competitive paddling team, known as “Paddlin’ For M.B.”